If you look at the image below, you’ll notice that everybody’s pointing at the screen.
That’s because an About page isn’t just all about you. It’s about your audience too.
Today’s blog post is all about your website’s About page – what it is, its elements, and some tips for optimizing it. If you’re ready to learn, read on!
Table of Contents
- What is an About page?
- Elements of an About Page
- 2. Your complete name
- 3. An image or video clip of yourself
- 4. Your contact/social details and a contact form
- 5. A call-to-action (CTA)
- Tips on building an About page
- 1. Let people realize that your website is for them.
- 2. Get straight to the point.
- 3. Make sure that it loads fast.
- 4. Optimize for search engines.
- 5. Write in a conversational tone.
- Final Thoughts
What is an About page?
Anyone who’s starting a website knows how daunting it is to build an About page that stands out.
The ironic part is that your About page happens to be one of the most visited pages of your blog!
This is especially true if people want to know more about you after you’ve captured their interest through your compelling content.
When creating an About page, always remember that its most important purpose is to allow you to establish a relationship with your audience.
Because of that, you should avoid being too self-serving. Instead, you need to tell your audience how your website can help them.
Elements of an About Page
1. A benefit-driven headline
Instead of using the headline “About,” go the extra mile by making your headline a benefit-driven one.
Ana Hoffman of Traffic Generation Cafe writes her About page headline like this: How Traffic Generation Cafe Will Help You Increase Traffic and Profits.
This helps her immediately capture her readers’ attention so that they keep reading.
2. Your complete name
The thing is, your visitors aren’t entirely selfish.
While there are sources that say that your audience doesn’t really care what you have to say about yourself, the truth is that they do.
It’s just that a benefit-based page is more effective.
Adding your complete name gives your About page a personal touch.
This also boosts your brand recall and makes it easier for people to mention you by your name when linking to your website.
Quote by Sonia Simone of Copyblogger on “Are You Making These 7 Mistakes with Your About Page?”
Sonia Simone of Copyblogger mentions that your name does not necessarily have to be your real one.
There are bloggers who prefer using pseudonyms for privacy reasons.
All that matters is that your name sounds professional.
3. An image or video clip of yourself
A surefire way to create trust in your audience is to show yourself.
Some bloggers use caricatures to spark humor (since caricatures look fun and creative) while some use real photos of their day-to-day life like Nicole Dean of Nicole On The Net.
Neil Patel, on the other hand, uses an interesting video of himself where he talks about how he helps people build their business. This has helped him garner over 500 comments from fans.
4. Your contact/social details and a contact form
Make it easy for your visitors who love your website to get in touch with you.
Whether they simply want to leave an inspiring message to suggest a topic for you to write about, always add a contact page and your social media details.
Not only does showing your contact details allow people to reach you, it also increases your credibility.
5. A call-to-action (CTA)
After people know you and how they can benefit from your website, what should be their next step?
Where would you like them to go next?
This is where your call-to-action comes in.
A call-to-action (CTA) is a promotional message that compels people to take an immediate action.
Your call to action can be an invitation for readers to check out your best blog posts.
Adam Connell of Blogging Wizard features a list of his most popular posts on his About page.
Tips on building an About page
1. Let people realize that your website is for them.
Don’t leave them guessing why they need your website.
Immediately state the benefits they can get by reading your blog posts and becoming a part of your growing community.
Let people know that you can help solve their problems and that your blog has the answers.
If you can, provide social proof. Show client testimonials, the number of your subscribers, or real stories of people your blog has helped.
2. Get straight to the point.
Hold your readers’ interest as soon as they start reading your About page.
You have to realize that not all your visitors have the time to read unimportant stuff.
Your goal should be to entice people to take an immediate action.
3. Make sure that it loads fast.
Like other pages of your blog, your About page should load fast.
Remember that speed is a killer.
People expect your blog to load within 2 seconds or less.
If it doesn’t, expect them to leave and not come back.
To avoid a slow-loading page, reduce the size of your images and avoid using too many plugins.
Another method is to choose a fast web hosting service.
I personally recommend any of these two:
4. Optimize for search engines.
If you want your About page to rank on Google, optimize it.
Target the right keywords by doing keyword research.
Include those keywords in your page content.
Another smart way would be to work on creating quality links for your page.
You can guest post on other blogs and link to your About page through your author bio.
Blog commenting works as well but make sure to provide valuable comments that attract readers.
5. Write in a conversational tone.
The best way to write is to be yourself.
Don’t try to imitate another blogger’s writing style just because you think he expresses ideas better than you do.
If you’re naturally funny, use a bit of humor if you think it works. Just be yourself.
Most of all, make your readers feel more connected to you by writing in a conversational way.
This makes your About page will be much more enjoyable to read.
Don’t make the mistake of not writing an About page.
Focus on creating a better About page because it’s where your visitors go to if they want to get to know you.
Take a look at your About page right now.
Do you like what you see?
How can you improve it?
Share your thoughts by commenting below.
- 10 Ways to Make Your Website Stand Out from the Crowd
- 8 Ways To Stand Out On Instagram
- 4 Ways to Make Your Company Careers Page Stand Out to Developers