Ecommerce SEO: How to Better Optimize Your Website for Google

Search Engine Optimization is an important strategy especially when it comes to building an e-commerce site.

Truth be told, not all e-commerce businesses capitalize on SEO.

It’s either they haven’t heard of it or realized its full potential for their long-term success.

OPTIMIZE YOUR WEBSITE

Because of that, a lot of them fail to acquire more customers.

Well, how can you make sales if people on the internet don’t even get to find you?

If you’re still planning to build an e-commerce site or already have one, this article will teach you simple e-commerce SEO tips you can use starting today.

Table of Contents

  • What is e-commerce SEO? What are its benefits?
  • Keyword Research
  • Mobile-friendliness
  • Blog Section/Blogging
  • Social Proof
  • Link Building
  • Final Note

What is e-commerce SEO? What are its benefits?

Simply put, e-commerce SEO is a combination of techniques applied to e-commerce websites for the purpose of ranking higher on search engines like Google.

Look – you can set up an attractive site and display tons of products.

But without following rules that help people find you and convert into paying customers, you don’t get results.

Nowadays, it’s not enough to show up on the first page of Google.

More importantly, you need to occupy the first spot because that’s where most people click through.

Top 10 Google search results positions

According to a study by Chitika, the top 1 result on Google gets 32.5% of all search traffic.

By leveraging e-commerce SEO, your business enjoys the following advantages:

  • A boost in traffic (website visitors)
  • Increase in brand awareness
  • Satisfying visitor experiences
  • Higher return on investment (ROI)

Pay attention because, in the next section, I’ll be sharing basic and essential SEO tricks for your website.

Keyword Research

Keyword research is one of the main tactics used in SEO.

A primary way to rank, this technique involves uncovering common terms that customers use to search for products online.

For example, a person looking for information about a certain kind of clothing can type in the words “blue dress for prom” or “men’s shirt for sale” or “cheap blouse woman.”

An individual’s language or terminology reveals much about his intention.

Your job is to know which specific terms most people use so you can include them on your pages.

Here are 3 tools to get you started with keyword research:

A practice that you should avoid at all costs is keyword cannibalization.

This involves optimizing multiples pages on your blog for the same keyword.

Mobile-friendliness

Does your website display beautifully and correctly on mobile devices?

One thing you must know about e-commerce SEO is that today’s shoppers are using their smartphones as their main tool to shop online.

These shoppers on mobile read product reviews, compare retailer prices, look for promotions, and more.

Please see the stats below from BigCommerce:

 

MOBILE-FRIENDLINESS

If your e-commerce site isn’t mobile-friendly, you’ll be missing out on a lot of potential sales.

To ensure a mobile-friendly site that boosts your search engine performance focuses on these strategies:

  • Use a responsive theme so that your website works on any device.
  • Choose a bigger font size and call-to-action buttons.
  • Add high-resolution images.
  • Write shorter sentences and paragraphs.
  • Make your websites load faster.

Blog Section/Blogging

One of the biggest mistakes you can make in your e-commerce business is not having a blog section.

This is true, especially in most e-commerce websites.

Several pages with beautiful products aren’t enough to position you at the top of Google.

Blogging regularly on your website allows you to rank for more keywords related to your niche.

It keeps your website fresh and updated and gives Google more pages to index.

Other ways blogging boosts your e-commerce SEO include the following:

  • Naturally builds backlinks
  • Attracts interested readers who are likely to become customers
  • Grows an engaged and loyal community
  • Generates real comments
  • Improves in blog traffic
  • Allows for the inclusion of images with the right keywords

Commit to a blogging schedule.

If you think you lack the time and skill to write blog content, you can always hire an experienced content writer.

I recommend that you try Fiverr or Onlinejobs.ph.

Social Proof

Social proof is essential for the success of e-commerce websites.

It does not only increase your purchases by building your business’ credibility and overcoming your customers’ skepticism but also increase your SEO.

How? Through the addition of keywords in your content and increase your number of social mentions.

There are different types of social proof you need to incorporate into your e-commerce site.

They include:

  • Customer reviews and ratings – Consider installing a social proof plugin that allows customers to leave their star ratings and reviews about your products.
  • Influencer endorsements – Product endorsements by popular bloggers in your niche impact customers’ purchasing decisions. Target these influencers through blogger outreach.
  • Social shares – Use Social Warfare to add social sharing buttons that display share counts to your blog posts. Make sure to share your posts on social networks multiple times.

Link Building

Aside from attracting natural links through your compelling pieces of content, it’s important to deliberately acquire links from quality websites to speed up your increase in rankings.

You can build backlinks through any or a combination of these strategies:

  • Guest posting on sites with high metrics
  • Submitting your page with your optimized keyword to web directories
  • Commenting on CommentLuv enabled blogs (they allow do-follow links)

Your success in link building to boost your SEO depends on your competitor research.

Make sure to use tools such as Majestic or Moz Open Site Explorer to know the sites that link to your top competitors as well as their strengths and weaknesses.

Final Note

Consistency is an important ingredient for all these e-commerce SEO strategies to work.

So, are you ready to scale your e-commerce site’s SEO performance? I hope you are!

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