Bloggers who want their websites to thrive for a very long time know that what they need to write more of is evergreen content.
Like evergreen trees, evergreen content describes the kind of content that stands the test of time.
It remains to be relevant to readers no matter the time of the year.
While evergreen content isn’t about the latest buzz or trending news, it touches on topics that people will always care about.
This is why if you want to stand out from the competition, to cut through the noise, writing evergreen content is the way to go.
Table of Contents
- Common Evergreen Formats On The Web
- Techniques To Create Evergreen Content
- 1. Aim your topics towards beginner learners.
- 2. Refrain from mentioning timely topics.
- 3. Incorporate interesting visuals.
- 4. Don’t forget to update your content.
- 5. Repurpose your best evergreen posts.
- 6. Do content syndication.
- 7. Follow the best SEO practices.
Common Evergreen Formats On The Web
Here are some examples of evergreen content formats that are worth considering:
- Top Lists – For example, “Top 100 Ways to Declutter Your Living Space”
- Product Reviews – “Why Product X is Better Than Product Y”
- How To Blog Posts/Tutorial Videos – “How to Get Started with Container Gardening”
- Beginner’s Guides – “How To Start A Blog in 2017: The Complete Guide For Beginners“
- Case Studies – “How to Achieve a Higher ROI with Email Marketing [Case Study]”
Topics or niches that usually fall under evergreen content include self-improvement, love/romance, parenting/babies, health/fitness, and food.
Techniques To Create Evergreen Content
Now that we’ve made a short recap of relevant content, what are some smart strategies to create it?
Below are 7 tips you need to follow.
1. Aim your topics towards beginner learners.
When you’re an expert on a topic, often you’ll feel tempted to write or speak to your audiences already know it.
This is a big no-no.
If you write a “how-to” blog post, you must assume that all your readers are beginners.
Most likely, expert learners don’t need your content because they are well-versed with it.
Here’s an example of an evergreen resource by Problogger that’s aimed at beginners.
Leave out as much jargon as possible. Do you have related topics on your blog?
Link to these resources to provide further guidance to your readers.
2. Refrain from mentioning timely topics.
Don’t let your piece of evergreen content go outdated by mentioning an event and its specific year.
This will only remain effective until that event has passed.
While mentioning occasions will not have an effect on the quality of your content or SEO, it impacts how people will perceive your content.
I’m sure you wouldn’t want people to think that your content is old and of no use to them.
3. Incorporate interesting visuals.
Visuals help increase a content’s sustainability.
They retain your audience’s attention so they keep reading, increase your traffic (by including keywords in images), and make your content interesting.
Some bloggers have a concern with site speed so they keep their images to a minimum.
A good solution would be to resize your images without sacrificing speed by using a photo editing tool like PicMonkey.
I personally use PicMonkey not only for meeting my need for speed through visuals but also for adding filters and branding.
This tool makes my images stand out.
4. Don’t forget to update your content.
Just because you’re publishing evergreen content doesn’t mean you don’t have to make changes.
No matter how relevant and timeless an evergreen topic is, there will always be something new to know about.
In case you find new information on a topic which you’ve written about in the past, make sure that you update that post.
Next, amplify that updated piece of content by sharing it with your social media followers.
Keeping your evergreen posts updated benefits your blog in two ways: First, it allows you to reach readers looking for current information.
Second, it keeps your content fresh (which is a good SEO practice).
5. Repurpose your best evergreen posts.
If you’re running your blog on your own, you know that you need to maximize the potential of every post you create to reach wider audiences.
A surefire way to accomplish this is through content repurposing.
A smart marketing strategy, content repurposing is about turning or recycling an existing post into another useful format.
For example, you can find several blog posts on an evergreen topic and turn them into an e-book.
Dedicate each blog post for an e-book chapter.
Offer your e-book as a free resource (lead magnet) that your prospective email subscribers can easily download.
6. Do content syndication.
We are often caught up in writing daily evergreen content that we forget to amplify the reach of our posts.
Almost always, content promotion becomes less of a priority.
If your amplification strategy is guest posting, try content syndication.
By syndicating your content, you’re going to request other blogs to republish content that’s originally found on your site.
Content syndication ensures that you always get fresh eyes for your evergreen content without having to constantly spend time on creation.
Here’s a complete guide on syndication by Neil Patel.
7. Follow the best SEO practices.
A successful evergreen post is created with SEO in mind.
Following search engine optimization practices gives your content a greater chance of ranking high on Google.
Start by doing keyword research.
Incorporate words that people use to look for your products or services.
Use tools that can help you find these keywords such as Google Keyword Planner and KWFinder by Mangools.
My best advice for you today is to start writing more about evergreen content.
While doing so, put my 7 strategies here into practice so that your content pays off.
Last but not the least, find other ways to amplify your evergreen posts.
Don’t allow a great masterpiece to sit and gather dust.
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