When you’re trying to grow a successful blog that ranks high in search engines, you’ve probably used a ton of SEO strategies.
If there’s a metric you should pay close attention to, that’s your Domain Authority (abbreviated as DA).
As one of the most important numbers in the SEO language, your Domain Authority score predicts how likely you are to get a top ranking.
Thankfully, Moz developed DA to help websites gauge their performance against other online competitors, despite Google’s ever-mysterious algorithm.
DA is measured on a scale of 0-100, with 100 being the highest DA possible.
Here’s what Moz says about DA:
Table of Contents
- Why Should You Improve Your Domain Authority?
- Factors That Influence Your Domain Authority
- Simple but Powerful Ways to Boost Your DA
- Create high-quality content
- Get backlinks from different quality domains
- Clean up bad backlinks
- Practice internal linking
- Don’t ignore your technical SEO
- Let your website grow old
- Over to You
Why Should You Improve Your Domain Authority?
Investing in strategies to enhance your DA positively impacts everything you care about on your blog.
Below are the huge benefits of having a good DA score:
- A greater chance at ranking
- More blog traffic
- Increase in natural, quality backlinks
- Higher conversions and sales
Unfortunately, nearly 100% of newbie bloggers are completely unaware of their domain authority and its immense value.
Bloggers quit along the way because they never see good results despite their efforts in producing content.
If they only knew about DA.
Factors That Influence Your Domain Authority
According to Moz, more than 40 signals are considered when calculating a blog’s domain authority.
These include but are not limited to the number backlinks pointing to a blog, their DA scores, quality content, and MozTrust and MozRank scores.
Improving your domain authority score requires a combination of efforts. And you don’t get instantaneous results.CLICK TO TWEET
Sounds hard? Well, not really!
Once you get the ball rolling and as long as you stay consistent with your efforts, you’ll start seeing improvements in a few days, weeks, or months.
However, do remember that increasing your DA to 30 or 40 is easier.
The competition gets tougher when you’re trying to aim for at least 50.
To check the progress of your DA score, you can use Moz’s Mozbar or Open Site Explorer.
So, are you ready to boost your domain authority starting today? Read on.
Simple but Powerful Ways to Boost Your DA
Let’s see how you can improve your DA using these 10 powerful tips.
#1 – Create high-quality content
Content will always be king. If you want a better DA and to rank higher, write and publish content that attracts a wide readership.
A good piece of content has the following elements and characteristics:
- Explains a topic in detail
- Includes relevant keywords
- Stays on-topic
- Quality, compelling images
Google ranks informative, original, in-depth, and interesting content.
Each time you create one on your blog, make sure that it answers your readers’ needs.
#2 – Get backlinks from different quality domains
If you engage in link building practices, a good strategy would be to diversify your links.
What does this mean?
This means that if you guest post or submit your domain to web directories, it would be best to get as many links as possible from different sources.
You’ll only be wasting your efforts if you keep posting on a single website.
Google loves diversification. Multiple backlinks from various authoritative sources drastically improve your DA.
#3 – Clean up bad backlinks
It’s important to have a clean backlink profile.
Some bad backlinks are easy to discover and some are difficult.
The most obvious ones are the comments you get from totally irrelevant, spammy, and foreign language websites.
Sometimes, you get comments along the lines of “great post,” “love the article!”
Don’t be fooled.Unless you prefer to outsource your backlink analysis to a freelancer who’s skilled in SEO, check your backlink profile regularly using Majestic.
If you’re getting a lot of bad links, you need to contact the owners of the sites that linked to yours and request them to delete the links. If they don’t respond, disavow the links.
#4 – Practice internal linking
Internal linking is an essential DA boosting strategy that’s often overlooked by most blog owners.
But really, do your internal links matter that much?
Remember that Google crawls the web by following links.
Linking from one article to another on your blog gives it structure.
Moreover, it tells Google that you have other great pieces of content that deserve to rank.
In other words, by doing internal linking, you give power to your pages.
To maximize internal linking to boost your domain authority, follow these tips:
- Link to relevant posts on your blog
- Use follow links
- Don’t over optimize an anchor text
- Link to your old pieces of content
#5 – Don’t ignore your technical SEO
Work on the technical SEO aspects of your blog.
Don’t just focus on writing great content.
Maximize other areas that take your DA score higher.
Check out these tips:
If you think dealing with technical SEO is too hard or if you don’t have the time, you can always ask help from SEO freelancers.
#6 – Let your website grow old
Sites are like wine.
The older they get, the greater their domain authority scores.
So be patient!
Websites that have been around for at least 3 years are more likely to rank.
Find out the age of your domain by using this free tool by Webconfs.com.
While age matters in DA, it’s important to constantly update your blog with quality content.
As long as you continue following good SEO practices, you are sure to reap the rewards over time.
I designed an infographic to summarize the details in this article:
Over to You
Hopefully, this article has given you a lot of useful information when it comes to ranking your blog.
So you see, understanding and boosting your domain authority isn’t so hard after all.
Just remember to be consistent and patient.
For more SEO tips, check out my other blog posts.
If you have anything to add to this list, share your thoughts in the comments below!
- 11 Tactics To Increase Your Domain Authority Today
- 7 Practical Steps to Increase Your Website’s Domain Authority
- 10 Proven Ways To Increase Domain Authority (DA) Fast in Your Blogging Niche // Updated 2018