SEMRush is an online premium web tool (free with limited features) that is extremely helpful in finding out the information about several metrics related to other websites.
Even though, there are several other keyword research tools available in the market (Long Tail Pro/ Market Samurai etc.), the working strategy for each one is different.
Recently, I have got a chance to use the SEMRush Premium Tool (With Agency Subscription) and I liked that way it worked.
From keyword research point of view, I could generate several excellent keywords (especially long tail keywords).
Well, here is my exclusive guide/tutorial on how to use the SEMRush Web Tool to do the keyword research.
Step by Step Process: Keyword Research Using SEMRUSH Tool
As soon as I log in to my account, the DASHBOARD appears with several modules, each one catered according to its functionality.
The search box, by default, is set to “US” to give us all the relevant search data in accordance with the US.
It also allows you to change this default country type to others like Belgium, the Netherlands, Ireland, Denmark, Finland, Norway, Sweden, Switzerland, Poland, Turkey, Argentina, Mexico, Hong Kong and Singapore as listed in the drop-down menu.
You can also navigate to Keyword Research > Overview to perform the keyword research.
Step 1: Enter your main keyword in the search box & select your country ( by default it will be the US)
Step 2: SEMRush checks its database which contains a huge number of records for the related keyword and provides the interesting information.
It gives details such as
- Keyword Summary
- a) Keyword
- b) CPC
- c) Competition
- d) Volume
- e) Number of Results
- CPC Distribution
- Phrase Match Report
- Related Keywords Report
- Organic Results
- Ad History
Step 3 : Phrase match Report & Related Keywords Report fields (from above step), play the significant role in further drilling down the required keywords.
If you have found the relevant keyword, then congratulations. If not, then try to expand them further getting more details.
Example – 1 : Seed Keyword – wedding photography
Break Up Analysis- wedding photography
As most of the screenshots are self explanatory, will not stress on them in detail.
1 & 2. Keyword Summary & CPC Distribution
The above snapshot provides Keyword Summary & CPC Distribution analysis.
The keyword summary gives information about the important terms like the cost per click, search volume, number of results appearing for that term in google and the keyword competition value (which is a parameter for advertisers in google).
The CPC distribution provides the graphical overview of the CPC of the seed keyword as per the geographical distribution.
It is sorted from high to low irrespective of the selected country (Ex. Even though US is the country selected, the screenshot shots au (Australia on the top).
This shows the search trend of the seed keyword for the past 12 months.
4. Phrase Match Report
The Phrase Match Report gives information about the list of the top 10 keywords that have the seed keyword in combination with some other terms which are used by the users. It also displays the volume and CPC of all those 10 keywords.
5. Related Keywords Report
The Related Keywords Report gives information about the list of the top 10 keywords that are related to the seed keyword. It also displays the volume and CPC of all those 10 keywords.
6. Organic Results
The organic results give the top 20 results that are displayed among the top searches on Google.
You can further analyze them by clicking the required competitor website/blog.