Top Five Reasons of High Bounce Rate

Have you ever wondered what makes people click the back button few seconds after they have arrived at your blog?

People leave your site and don’t come back for several reasons.

You may have worked hard towards building the blog you want for yourself without thinking about the preferences of your audience.


If you haven’t seen any conversions and sales yet, this guide is for you.

Here, you will discover the main reasons why your online visitors leave for good and what you can do to address the situation.

Table of Contents

  • 1. Your website is slow.
  • 2. Your site is cluttered with ads.
  • 3. Your site is not responsive.
  • 4. You have poor-quality content.
  • 5. People have no idea what your blog is about.
  • Final Thoughts

1. Your website is slow.


A slow-loading website surely drives people away.

According to Kis

metrics, your audience values your website’s speed more than its design and number of blog posts.

Speed also impacts your search engine ranking.

Almost all online users expect your blog to load within 2 seconds.

Nearly 80% of shoppers claim that they won’t come back to poor performing sites.

On the other hand, 44% won’t recommend sites that give them bad experiences.

Here are the things you can do to make sure your website speed does not suffer:

Get a good web host.

Yes, your web host is one big factor that affects your website loading time.

Before choosing a web hosting service, make sure you look into its uptime and user reviews.

If you want a web host that guarantees extremely high uptimes, provides speed data and offers actionable insights, we recommend WP Engine.

Compress your images.

To reduce your site loading time, optimize your images by compressing them.

You need to use a good tool that decreases the size of your images without lowering their quality.

TinyPNG is a free WordPress plugin that compresses the images of your blog so they don’t take up too much bandwidth.

With TinyPNG, you won’t notice any difference in the quality of your original image and its compressed version.

Don’t use too many plugins.

In reality, the more plugins you have, the slower your site loads.

A high number of plugins implies more code that a browser has to load.

Don’t use more than one plugin with the same functionality.

The quality of your plugins matters too. They should have clean code and frequent updates.

2. Your site is cluttered with ads.



One way to annoy your visitors is to clutter your blog with too many ads.

A web page with ads everywhere distracts them, giving them a poor first impression of your brand.

You need ads.

But this does not mean that you have to place them everywhere without considering how people will feel.

Keep it simple.

Simple websites are always better.

Simple designs provide excellent experiences to web visitors.

Aside from the fact that simple sites load faster, they don’t overwhelm your audience.

If you haven’t heard of the term Cognitive Fluency, it is a measure of how easy it is to think about something.

People prefer things that are simple because it gives them less to think about at once.

Minimize the number of ads you feature per web page.

Remember that your content should be the one holding your audience’s attention – not your ads.

Avoid irrelevant ads.

You’re running a blog on health and fitness yet your sidebar features ads on computer hardware parts.


If you specialize in a particular niche, every aspect of your blog should be about that niche – including your ads. Irrelevant ads stick out and lower your conversions.

Update your ad campaign.

A visitor is interested in one of your ads and decides to click on it.

Instead, he finds nothing. Your ad goes to a dead end.

Make sure that your ads lead to a product that still exists.

Keep them updated at all times.

3. Your site is not responsive.

As people browse the web using their mobile devices, responsive web design is becoming more important these days.

Responsive web design refers to a site with pages that look great no matter the device that people are using.

This means that your images and content both stay the same regardless of the size of your visitor’s screen.

Choose a responsive WordPress theme and plugin.

This is probably one of the best and easiest steps you can take to ensure a responsive blog.

If you run a WordPress blog, the good news is that there are tons of responsive themes and plugins to choose from.

MyThemeShop is a place that offers more than 100 themes and plugins.

Below, we recommend the following from MyThemShop:

  • WordX – Optimized for speed and SEO performance, WordX is a responsive theme that keeps your blog looking professional. You’ll be able to customize it according to your brand.
  • WP Review Pro – This plugin allows you to generate real user ratings and reviews for your blog. You can choose any review type you like – stars, percentages, points, or circles.
  • WP Tab Widget Pro – Another responsive plugin, WP Tab Widget Pro increases user engagement by allowing you to feature your best and most popular content.

Outsource your web design needs.

If you don’t have plenty of time to work on your website’s responsiveness, find someone reliable who can.

Fiverr is a trusted online marketplace where you can find professionals ready to make your site responsive and mobile-friendly.

When you arrive at Fiverr, visit these categories:

  • WordPress
  • Web Programming
  • Web & Mobile Design

4. You have poor-quality content.

Well-written content does not only appeal to search engines, it also entices your audience to take the desired action.

While it’s a good practice to publish content regularly to keep your blog updated, you should strive more to create authoritative content that helps you build trust with your target visitors.

Supplement your blog posts with relevant and pleasing images.

Blog posts with relevant visual elements are more desirable than those with plain text. Visuals always help get your message across.

Check out Mashable’s infographic on the effectiveness of visuals.

You can enhance the quality of your images using a simple photo editing tool such as PicMonkey.

After saving your edited image, you’ll be able to resize it depending on your needs.

Use appropriate grammar, spelling, and formatting.

Bad spelling and grammar will kill your search rankings and sales.

If you want your audience to consider your site as reliable, you need to be more keen on the tech aspects of your blog content.

Grammarly is a free tool that prevents most writing errors – spelling mistakes, poor vocabulary, and more. While it corrects your errors, it also offers real-time suggestions to help you improve your sentences.

Focus on proper formatting too.

Be generous when using bullet points, numbered lists, headings and subheadings.

Don’t be afraid of white space.

Write shorter sentences and paragraphs.

Make your content understandable.

Your content will be more readable if you use plain language or simple terms.

Avoid difficult-to-understand terms like pulchritudinous, unabashed, and martinet. Y

ou know what I mean.

If your industry deals with a lot of jargon, create a glossary of terms for your blog so people can make it their reference.

5. People have no idea what your blog is about.

Your visitors should be able to tell what your blog is all about the moment they arrive at your homepage.

Do you make your business information highly visible?

Do you have an About page?

Don’t make people question what you actually do.

Create an About page.

Avoid making the mistake of not having an About page for your blog.

An About page communicates what your brand specializes in and what problems you can help your audience solve.

Do you sell products? Feature them.

If you’re a seller, people know what you sell right from the start.

Don’t hide your products and let your visitors do the searching.

Use a slogan that conveys what you do or what you offer.

Having a slogan for your brand communicates what you stand for.

It gives more meaning to your blog.

Not only will a slogan allow people to identify your specialty, it will also help you be easily remembered.

Your slogan should be kept short and simple.

It must match your logo.

Most of all, your slogan should let people know what makes your brand special.

Final Thoughts

People have high expectations.

Gaining people’s interest and trust these days can be a challenge knowing they do not have much time to inspect every detail of your site.

Follow the tips I’ve shared in this post so you can see your business grow and enjoy future opportunities.

If you have more helpful ideas to share, leave a comment below !!

Suggested Articles:

  1. Reasons Why Your Bounce Rate Is So High, And What You Can Do About It
  2. 8 Reasons Why Your Website Has High Bounce Rate

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