When you’re publishing content online, you need to structure every post in a way that engages readers and increases your chances of ranking on Google.
Content that’s well-written is useless if nobody gets to discover and read it.
On the other hand, content that’s SEO-optimized has no value if it doesn’t meet your readers’ needs.
For most people, writing a blog post for readers that satisfy search engine requirements at the same time can be contradictory.
But is this really possible? Of course!
This is what makes your blog successful: Optimizing content for readers and search.
By doing so, you enjoy these benefits:
- More readers relying on your blog for advice
- Increase in monthly traffic
- Boost in social shares
- Enhanced brand awareness
- Potential conversions and sales
The best part is, there is no shortage of strategies you can follow to make sure your content is readable and SEO-friendly.
If you desire to get the most out of your blogging efforts in a single post, this article is for you.
Table of Contents
- i. Do keyword research
- ii. Sprinkle LSI keywords
- iii. Internal and external linking
- iv. Add visual content
- v. Use social sharing buttons
- vi. Tackle interesting topics
- Wrap Up
i. Do keyword research
Keywords are the most important elements of a successful blog post.
Keywords say a lot about your readers’ interests.
People searching for information on the web use certain words to find information.
If your blog shows, this means that it has content that closely matches your readers’ needs.
Do you want individuals in your niche to consistently find you?
Then do keyword research for a particular blog post.
Incorporate your researched keyword in several areas of your post:
- Blog post title, closer to the beginning.
- URL. Make sure it reads short and sweet.
- At least one of your H2 subheadings.
- In the first 100 words.
- At least one of your image file names.
- In your meta description.
ii. Sprinkle LSI keywords
Latent Semantic Indexing (abbreviated as LSI) keywords are a different kind of keywords.
These are terms that are related or similar to your main keywords.
It would be great to add LSI keywords to every piece of content you have.
If you ask whether these keywords really do matter for SEO, yes they do.
Here’s what search engines do when checking the quality of a blog post:
They look for other keywords that are relevant to the main keywords.
To find LSI keywords, all you need to do is type in Google search the main keyword of your blog post.
In the example below, my main keyword is blogging tips.
Scroll down the search results.
This is where you’ll see your LSI keywords to include throughout your content.
If you can include your LSI keywords in those places I mentioned where your main keywords should be (headings, image titles, etc.) that would be great for your SEO.
iii. Internal and external linking
First, let’s discuss the difference between these two types of links.
An internal link is a link that leads a reader to another page of your site.
On the other hand, an external link is a link that points to another page of a different site.
Internal linking helps you create great content since it makes other relevant pieces of content on your site easily accessible to readers.
For example, if you write an article on blogging tips, you could possibly link to another blog post on your site that can further explain one of the tips you mention.
Not only that, internal linking also boosts your SEO performance by helping search engine spiders crawl your site better.
This is for indexing purposes.
Now, why should you link out to other resources on your website? External linking builds your credibility.
You have to admit that your site isn’t perfect and that there are other sites that offer great information on your topic. External linking is also one way to build connections with other blogs.
iv. Add visual content
You shouldn’t create a blog post without adding at least one image.
Images or other kinds of visual content (videos, infographics, tables, etc.) serve many purposes.
They break up longer blog posts, generate social engagement, and get your point across real quick.
But what most bloggers don’t know is that they can optimize their images in a way that skyrockets their SEO efforts.
How exactly do you use visuals to increase your blog post’s search performance?
Below are some useful tips:
- Choose images that are relevant to your topic.
- At least one image alt tag should contain your main keyword.
- Resize your images to prevent slow loading pages.
- Use main keywords and LSI keywords in your file names.
v. Use social sharing buttons
As of today, it is unclear whether social signals (likes, shares, brand mentions, etc.) play a role in increasing your rankings.
Regardless of that, we can be sure of one thing:
Consistently sharing your blog posts with people on social media often results in increased brand awareness.
By getting more eyeballs for your content, eventually, this helps you acquire natural backlinks from those who find it valuable.
We can safely say that social sharing indirectly affects your SEO.
Through the engagement and relationships that you build when you share great content.
To easily share your content to your social networks, use the plugin called Social Warfare.
vi. Tackle interesting topics
Finding great topics to write is quite challenging.
You can optimize every blog post for SEO but if your topics bore readers, your efforts are meaningless.
In addition to doing keyword research to discover people’s online intent, there are several easy ways to know what readers want.
- Visit Q&A sites – These sites (like Quora) are a research gold mine. You’ll be able to find tons of pressing questions to answer in your new blog posts.
- Amazon ebooks – Simply type in any topic to get a list of ebook titles. Check a book’s table of contents to get awesome post ideas.
- Blog comments – Follow top blogs in your niche. Read through their posts’ comments and find something you haven’t written about before.
I also use tools that help me gather compelling ideas and do further research.
These tools are BuzzSumo, Impact’s BlogAbout, and HubSpot’s Blog Topic Generator.
The next time you write something on your blog, apply these 6 effective strategies to satisfy your readers and meet your SEO goals.
Both ways matter if you’re serious about growing a thriving, successful blog for years to come.
To summarize the tips we just mentioned, they include the following:
- Do keyword research
- Sprinkle LSI keywords
- Internal and external linking
- Add visual content
- Use social sharing buttons
- Tackle interesting topics
If you found this blog post helpful, don’t forget to share it with your friends.
Better yet, leave some comments below.
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