Have you ever sat down to think what it would be like without website traffic?
Traffic, or the number of people visiting your site, is more important than you realize.
Like walk-in customers to your brick-and-mortar store, web traffic is the lifeblood of your business.
If you don’t have traffic, you don’t make money.
Your online opportunities (to build relationships, engage your audience, etc.) depends on your ability to attract the right people.
People who are likely to buy from you.
So, no matter the niche of your business, remember that traffic equals results.
Today’s blog post will discuss the two things about traffic.
First, we’ll tackle the 4 kinds of traffic.
For the next part, we’ll explore 5 ways to get more of it.
Table of Contents
- 4 Types Of Internet Traffic
- Direct Traffic
- Organic Traffic
- Paid Traffic
- Referral Traffic
- Traffic Source Diversity: Is It A Good Thing?
- 5 Sure-Fire Ways To Get Traffic (While Optimizing Different Sources)
- Create and promote blog content
- Engage with your audience on social media
- Retargeting advertising
- Communicate with your readership through email
- Guest post on third party sites
- Final Words On Website Traffic
4 Types Of Internet Traffic
1. Direct Traffic
Direct traffic is the kind of traffic you get when someone directly types your site into their browser.
It’s either these people already did business with you or heard about you through others.
But usually, direct traffic is from repeat visitors.
When you get more of this traffic even without doubling your effort on marketing, it signifies that your brand awareness has improved.
2. Organic Traffic
Organic traffic is a pot of gold for every serious business owner.
Let’s say you’re a customer who’s looking for some cat food reviews.
You type into Google’s search box the keywords “best cat food.”
Google provides you with a list of the most relevant results.
Then you click on the first website on the list.
Site owners generate organic traffic through free means.
You’re not paying for anything.
Instead, you’re relying on pure time and effort to get to the top of search engines.
3. Paid Traffic
Paid traffic is what you think it is.
It’s the traffic you get by leveraging advertising so you immediately rank on search.
Google AdWords is the perfect example.
The ads (usually labeled as “sponsored”) that appear on social media (Facebook, Twitter, Instagram, etc.) are another example.
4. Referral Traffic
Referral traffic is when visitors arrived at your site from other online sources.
Note that this kind of traffic does not come from search engines or direct visits.
Your sources of referral traffic can be social media or other third-party websites.
For example, you’re reading a blog post on website A.
In the middle of the post, you find a link that leads you to another website.
You choose to click through.
It’s good to know where most of your referral traffic is coming from so you can refine your campaigns.
Traffic Source Diversity: Is It A Good Thing?
Should you rely on one traffic source alone or leverage diversification?
From a business and SEO standpoint, diversification is the best practice.
While optimizing for one traffic gets you laser-focused results, this limits your brand exposure.
Think about the consequences of putting all your eggs in one basket.
After all, there is no certainty as to how long a traffic source will continue to work for you.
The internet landscape is an ever-changing one.
If you want your business to thrive, you need to experiment with multiple ways to drive people through your funnel.
Here are the benefits of traffic diversification:
- Achieve faster results
- Minimize your dependency on a single source of revenue
- Develop a stronger online presence
- Attract different kinds of audiences
- Maximize the strengths of team members working on your campaigns
5 Sure-Fire Ways To Get Traffic (While Optimizing Different Sources)
1. Create and promote blog content
Plan a blogging schedule on your website.
Your blog content increases people’s awareness of your brand.
It’ll take you places depending on how you create and promote it.
Use the best SEO practices for your content.
Incorporate your researched keywords and place them in your content’s headline, body, subheadings, URL, and meta description.
After you write your post, you can share it on social media through a social sharing plugin or use it as a native advertisement to show in other places.
2. Engage with your audience on social media
Nowadays, brands use social media to increase awareness and improve their online reputation.
In addition to sharing your blog content, make sure to post status updates.
Ask questions and share some nuggets of wisdom.
Be there to respond when your audiences comment on your post and especially if they express a concern about your product or service.
This is a chance for you to provide better customer service.
3. Retargeting advertising
Are new shoppers abandoning your shopping carts?
If so, you can bring them back to where they last left through retargeting ads.
Basically, after shoppers leave your website without converting, you target them with ads.
These ads will show up on other relevant sites that they visit.
Once they see your ad, they’ll be reminded to visit you again and complete their purchase.
4. Communicate with your readership through email
What do you do with the people who are already part of your mailing list?
Unless your subscribers have unsubscribed, they are the traffic that you own.
Since you own the traffic on your list, you need to nurture them until they’re ready to convert.
Lead them back to your website by keeping them in the loop of your latest blog posts and offers.
Don’t forget to provide a link in your email!
5. Guest post on third party sites
Guest posting or guest blogging is one of the best free ways to attract hundreds of visitors from a piece of content. The reason it gets you traffic is that you can position yourself in front of an established audience.
This traffic driving strategy also helps you acquire quality backlinks.
As you may already know, backlinks influence your search rankings.
Read our guest blogging guide if you’re interested to become a guest blogger here at KevinOcasio.com!
Final Words On Website Traffic
Now that you understand the importance of site traffic, how it works, and some ways to acquire it, you can start boosting your efforts today.
As what we’ve just discussed, try to acquire visitors using different means.
This will help you get the best ROI possible while maximizing your capabilities.
- The 6 Types of Website Traffic (And How to Attract Them)
- Internet Marketing in a Nutshell: The Four Types of Traffic
- 4 Types of Traffic to Measure for Your Site